Long-term marketing strategy should encompass the “big picture” that you are trying to achieve with your marketing efforts. Your long-term marketing strategy will typically be in place for six months to a year or longer. Long-term marketing goals are accomplished through an extended, consistent marketing strategy that includes short-term wins.
When it comes to a long-term marketing strategy, it is important to remember that you’re in a marathon, not a race or a sprint. It may be frustrating or confusing to not see immediate results, but the ROI on a successful long-term marketing strategy will pay off. Take the time to consider if the results you want to see are part of the long-term haul.